Case Study: SAP's Sustainability Transformation
How To Save The World And Tap Into A Multibillion-Dollar Market
December 4, 2009
Why Read This Report
Everyone wants to contribute to a more sustainable world and is looking for examples and advice to improve sustainability performance at home and at work. Leading companies can offer both: examples of how to run businesses in a sustainable way as well as solutions and advice for their customers to achieve the same. Serving as an enabler of efficient business processes, the IT industry plays a key role in improving the sustainability performance of businesses and consumers. As IT vendors develop their strategies and solution portfolios, they will tap into the multibillion-dollar market of sustainability solutions and turn sustainability into profitability. Earlier this year, SAP announced its new sustainability-related strategy. In this case study, Forrester highlights the key elements of SAP's new direction, providing an example of an IT vendor's transformation and successful engagement of the sustainability solutions market.
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