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Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

March 11, 2020


Why Read This Report

Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and significant financial costs. Singapore Airlines worked with Tata Consultancy Services to build Intelligent Airline Operations, a solution to help the airline evolve toward more real-time, automated operations. CIOs should read this report to learn how to create systems that enable real-time insights to inform actions that improve operational excellence and CX.

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Table of Contents

  • Singapore Airlines Is The World's Most Awarded Airline
  • Situation: Siloed Operations Create Poor CX And Financial Losses
  • Approach: SIA Built Systems Of Insight To Transform Its Operations
  • Results: SIA Successfully Upgraded Its Operations With IAO
  • Recommendations

  • Focus On People And Processes, Not Just Technology, To Build SOIs
  • Supplemental Material
  • Related Research Documents

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