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Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

March 11, 2020

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Why Read This Report

Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and significant financial costs. Singapore Airlines worked with Tata Consultancy Services to build Intelligent Airline Operations, a solution to help the airline evolve toward more real-time, automated operations. CIOs should read this report to learn how to create systems that enable real-time insights to inform actions that improve operational excellence and CX.

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Table of Contents

  • Singapore Airlines Is The World's Most Awarded Airline
  • Situation: Siloed Operations Create Poor CX And Financial Losses
  • Approach: SIA Built Systems Of Insight To Transform Its Operations
  • Results: SIA Successfully Upgraded Its Operations With IAO
  • Recommendations

  • Focus On People And Processes, Not Just Technology, To Build SOIs
  • Supplemental Material
  • Related Research Documents

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