Case Study: Sybron Dental Tackles Sales Productivity Improvement With Mobile CRM
November 18, 2011
Why Read This Report
How do you leverage a treasure trove of end customer data when it suddenly comes available? Sybron Dental, a dental supplies company, faced this scenario when it struck a deal with its distributors to make end user sales data available directly to the company. This created the ideal opportunity to implement customer relationship management (CRM) and use it to leverage information about customer usage patterns, boosting the productivity of a 75-person sales organization. Sybron implemented a traditional CRM application on laptops and also deployed a mobile solution providing access via smartphones and tablets. The result? Customer information is now more centralized and accurate, so the ramp-up time for a new salesperson taking over a territory has been reduced; the sales rep now has visibility into customer transactions that previously only their distribution partners had; and the company is seeing increased revenues from sales personnel who actively use the CRM system.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Best Practices: Mobile CRM
Best Practices: The Right Way To Implement Mobile CRM
August 22, 2011 | William Band
Case Study: Santander Consumer USA Wins With A Smart Mobile CRM Implementation Strategy
September 1, 2011 | William Band
Case Study: USA Fact Uses Mobile To Boost CRM Adoption And Productivity
October 6, 2011 | William Band
The Asia Pacific IT Market Comes Of Age
May 12, 2011 | Tim Sheedy
Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite
April 16, 2013 | TJ Keitt
Empower Salespeople With Tablets To Drive Value For Your Business
November 21, 2013 | J. P. Gownder