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For B2C Marketing Professionals

Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth

July 21, 2017

Why Read This Report

Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which successfully delivered positive business outcomes within six months. B2C marketing professionals can learn from OCBC's experience to improve their chatbot's chance of success.

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