Case Study

Case Study: Telecom Italia Builds A European Social Intelligence Command Center

August 30th, 2012
Zach Hofer-Shall, null
Zach Hofer-Shall
With contributors:
Dave Frankland , Allison Smith

Summary

Telecom Italia is the largest telecommunications company in a country with massive consumer adoption of social media. With such an immense customer base, full of individuals likely to interact on social channels, Telecom Italia faced a great challenge. In 2011, it launched a social intelligence command center for collecting, analyzing, and acting on social media conversations. Forrester identifies two key best practices in Telecom Italia's approach: staffing the right employees to manage social media and focusing on clear business purposes.

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