Case Study

Case Study: The Reinvention Of Deutsche Telekom

Lessons In How To Strategically Realign A Telco

October 17th, 2008
MC
Mike Cansfield
With contributors:
Madiha Ashour , Ellen Daley

Summary

Over the past 18 months Deutsche Telekom (DT) has lifted itself up off its knees to again stand tall as a leading telco. It has done so by developing and articulating a clear and concise strategy and then implementing it without losing sight of the need to show short-term results. How DT has done this is relevant for vendor strategists because it illustrates how a large and global business can be turned around despite a difficult situation and growing business complexity.

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