Over the past 18 months Deutsche Telekom (DT) has lifted itself up off its knees to again stand tall as a leading telco. It has done so by developing and articulating a clear and concise strategy and then implementing it without losing sight of the need to show short-term results. How DT has done this is relevant for vendor strategists because it illustrates how a large and global business can be turned around despite a difficult situation and growing business complexity.