John Gray at Deloitte Ireland had a vision for a multifunctional second-factor authentication credential that would not only address the company's need to better protect its data, network, and facilities but also become a positive aspect of the firm's internal cultural identity and external reputation. By carefully choosing the appropriate credential, recognizing and taking opportunity when it came, setting and clearly communicating a firm policy, and always keeping the goal in sight, Deloitte Ireland's employees now have a card that is not only a need-to-have and a nice-to-have but a want-to have.