Case Study: Vancity Engages Stakeholders In Green Efforts

July 31st, 2008

Cindy Commander

Brian Haven

With contributors:

Jaap Favier , Evadne Cokeh

Summary

As a small credit union in the Vancouver area, Vancity was founded on principles of community and has won numerous awards for its work around sustainability and climate change. With a re-branding effort that included an opportunity to better highlight its sustainability efforts, Vancity actively engages members and prospective members through new social media channels, member forums, unique brand campaigns, educational activities, and numerous opportunities for stakeholder feedback. As a result, brand preference went up by 30% and Vancity announced that it became carbon-neutral at the end of 2007, two years ahead of plan.

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