Case Study

Case Study: Win Tech Talent In Non-Tech Hubs Like WillowTree

Start With A Strong Talent Brand And The Right Location

March 14th, 2018
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Nate Meneer, null
Nate Meneer
With contributors:
Matthew Guarini , Marc Cecere , Robert Valdovinos , Alyssa Danilow

Summary

Finding top tech talent outside of major tech hubs takes some extra work, but it can be done. This case study explores the talent strategy of WillowTree, an innovation agency that provides mobile app development services to leading global brands. WillowTree has developed a thriving operation out of offices in Charlottesville, Virginia and Durham, North Carolina. The decision to headquarter operations in the Mid-Atlantic has helped WillowTree recruit from an undersubscribed talent pool that wants a change from life inside major tech hubs.

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