Case Study

Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

December 3rd, 2013
Frank Liu, null
Frank Liu
With contributors:
Dane Anderson , Bryan Wang , Di Jin

Summary

China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com and Wal-Mart. As a relatively late entrant to the Chinese eCommerce market, Yihaodian is playing catch-up and investing heavily in IT infrastructure and emerging technology to gain ground on its more established competition. This report highlights Yihaodian's experiences and best practices to help infrastructure and operations (I&O) professionals at other companies prepare their own IT infrastructure for rapid eCommerce business growth in China.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.