Case Study

Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

A Mobile Marketing POST Report

April 23rd, 2014
Jennifer Wise, null
Jennifer Wise
With contributors:
Melissa Parrish , Emily Kwan

Summary

Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it partnered with CattleFax, a subscription-based publication whose audience aligned with Zoetis'. This case study describes the marketing challenge that Zoetis faced and the mobile solution it created and illustrates how marketers can use the mobile POST framework to accomplish their own mobile marketing objectives.

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