Case Study: Sallie Mae Drives Data Governance In A Complex Environment

July 18th, 2011
With Contributors:
and Allison Caine


Sallie Mae is a financial services company specializing in education, offering college savings programs, tuition payment plans, and education loans. In 2006, the firm developed a marketing strategy to directly target its end customers — students — to comp

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.