Trends Report

Center Your Manufacturing Digital Transformation On The Customer

Customer Experience Leadership Is Up For Grabs

March 12th, 2018
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Frederic Giron , Dane Anderson , Arnav Gupta , Bill Nagel

Summary

Most digital transformation initiatives in manufacturing industries are about improving operational efficiencies. Connected products help establish a connection with customers, but manufacturers need to leverage this relationship better. Manufacturing CIOs have an opportunity to help their business become customer-obsessed and win the customer experience (CX) game. This report describes how CIOs can drive differentiation by putting the customer at the center of their business.

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