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For CIOs

Center Your Manufacturing Digital Transformation On The Customer

Customer Experience Leadership Is Up For Grabs

March 12, 2018

Why Read This Report

Most digital transformation initiatives in manufacturing industries are about improving operational efficiencies. Connected products help establish a connection with customers, but manufacturers need to leverage this relationship better. Manufacturing CIOs have an opportunity to help their business become customer-obsessed and win the customer experience (CX) game. This report describes how CIOs can drive differentiation by putting the customer at the center of their business.

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Table of Contents

  • Manufacturing Firms Are Stuck In The Age Of The Product
  • Manufacturing Digital Transformation Is Evolutionary, Not Revolutionary
  • Next Phase: Use Digital To Put Customers At The Center
  • Recommendations

  • Pivot Your Digital Transformation Around The Customer
  • Supplemental Material
  • Related Research Documents

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