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For CIOs

Center Your Manufacturing Digital Transformation On The Customer

Customer Experience Leadership Is Up For Grabs

March 12, 2018

Why Read This Report

Most digital transformation initiatives in manufacturing industries are about improving operational efficiencies. Connected products help establish a connection with customers, but manufacturers need to leverage this relationship better. Manufacturing CIOs have an opportunity to help their business become customer-obsessed and win the customer experience (CX) game. This report describes how CIOs can drive differentiation by putting the customer at the center of their business.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Manufacturing Firms Are Stuck In The Age Of The Product
  • Manufacturing Digital Transformation Is Evolutionary, Not Revolutionary
  • Next Phase: Use Digital To Put Customers At The Center
  • Recommendations

  • Pivot Your Digital Transformation Around The Customer
  • Supplemental Material
  • Related Research Documents

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