Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Changing Expectations Fuel Direct-To-Consumer Disruption

Consumers Redefine Convenience, Quality, And Trust

April 2, 2019


Why Read This Report

A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their own direct strategies. But without understanding why consumers are trying these new brands, traditional brands' efforts are doomed. New Forrester research reveals momentous changes in consumers' purchase drivers. Marketers fighting challenger competition should read this report to ensure they build a strategy that meets evolving consumers' demand.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • New DTC Disruption Is About Consumers, Not Channels
  • Consumers Redefine Purchase Drivers
  • Think Beyond Direct-To-Consumer; Think Direct-To-Value
  • What It Means

  • DTC Buzz Will Fade But Will Spur Far-Reaching Changes
  • Supplemental Material
  • Related Research Documents

Recommended Research