Report

Chatbots Are Transforming Marketing

Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
May 24th, 2017
With Contributors:
Jennifer Wise
and Bill Nagel

Summary

Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set clear objectives for the marketing team. This report shows B2

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