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For B2B Marketing Professionals

Clarity Is Key To Sales Enablement Success

Discipline And Focus Separate Leading Companies From The Pack

July 18, 2014

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  • By Scott Santucci
  • with Peter O'Neill,
  • Michael Shrum

Why Read This Report

The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many organizations and industry thought leaders debate those questions, leading companies executing strategic programs are beginning to see significant results. This report addresses common issues that prevent some organizations from realizing results and shares patterns of successful organizations.

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Table of Contents

  • Early Adopters Are Benefiting From Strategic Sales Enablement
  • Successful Companies Focus On Clarity And Purpose
  • recommendations

  • Five Steps To Make Your Sales Enablement Program Strategic
  • Supplemental Material