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For Security & Risk Professionals

Collective Bargaining Forces Companies To Manage Reputational Risk

Risk Managers Must Do More To Protect Their Firm's Reputation

December 23, 2019

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Why Read This Report

One of the biggest sources of reputational risk is the focused impact of employees or customers who negotiate collectively. Through this collective bargaining, customers or employees change how firms create and sell their products, and it all plays out on social media for the world to see. Risk managers should use this report to understand how to identify and build resilience against collective bargaining before it undermines brand experience and customer trust — and the firm's stock plummets.

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Table of Contents

  • Collective Bargaining Can Boost Or Bust Your Company's Reputation
  • Measure Reputational Risk To Bolster Brand Resilience
  • Coordinate Risk And Marketing Roles To Protect The Brand
  • What It Means

  • Weather Collective Bargaining By Tailoring Your Response
  • Related Research Documents

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