Best Practice Report

Collective Bargaining Forces Companies To Manage Reputational Risk

Risk Managers Must Do More To Protect Their Firm’s Reputation

December 23rd, 2019
Renee Murphy, null
Renee Murphy
Salvatore Schiano, null
Salvatore Schiano
With contributors:
Amy DeMartine , Melissa Bongarzone , Peggy Dostie

Summary

One of the biggest sources of reputational risk is the focused impact of employees or customers who negotiate collectively. Through this collective bargaining, customers or employees change how firms create and sell their products, and it all plays out on social media for the world to see. Risk managers should use this report to understand how to identify and build resilience against collective bargaining before it undermines brand experience and customer trust — and the firm’s value plummets.

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