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For B2B Marketing Professionals

Combine Social And Mobile To Build B2B Customer Relationships

How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

April 2, 2012

Primary author headshot


  • By Michael Greene
  • with Emily Riley,
  • Jennifer Wise,
  • James McDavid

Why Read This Report

B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B interactive marketers will use mobile and social tools together to foster consistent, easily accessed dialogue with their customers. This report will show you how to deepen your existing customer relationships by combining social and mobile tactics.

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