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For Infrastructure & Operations Professionals

Communicate And Train Sustainable Service Management Changes

May 16, 2012

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Why Read This Report

This report outlines the change management recommendations of Forrester's solution for infrastructure and operations (I&O) executives planning and delivering their organization's service management and automation (SMA) program. Clear communications with the business about IT capabilities is critical because just as a good product or service will fail to sell without effective marketing, so will your SMA efforts. We designed this report to help I&O executives develop a communication and awareness campaign to demonstrate the value of IT and the impact of SMA initiatives that will contribute to upfront and sustained awareness, buy-in, and funding overtime.

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Table of Contents

  • Without Communication And Training, Service Management Fails
  • Develop Your SMA Communication And Training Plan

  • Clearly Tell Business Unit Leaders Why They Need SMA
  • Related Research Documents