Why Read This Playbook
Many collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and connects the customer experience (CX) ecosystem in new ways to create business value. Forrester's EC playbook is a step-by-step guide that enables application development and delivery (AD&D) professionals to help their organizations create and execute successful EC business strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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