Trends Report

Connected Gen Yers Create Custom Products Online

Social Computing Increases The Creation And Importance Of Custom Products

June 30th, 2007
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Peter Hult

Summary

Interest in creating custom consumer products has remained flat overall during the past three years. But, as more young consumers embrace Social Computing, it's not surprising that Gen Yers are the generation most likely to create custom products online. Once reserved for designing khaki pants, custom product creation now brings networks of people together to vote on and even design products. This collision between social media and custom product creation reinforces the imperative for eBusiness executives to incorporate a social strategy into product design and feedback.

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