Trends Report

Connected TVs In Europe

What European Consumers Want From The Emerging Platform

March 10th, 2011
NT
Nick Thomas
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

Although TV manufacturers are bringing new generations of connected TVs to the European marketplace in 2011, consumers are not yet fully enthused by the concept. When asked what features they would like from such a device, they focus on accessing on-demand video content more than performing PC web activities on the TV screen. Those with a stake in the growth of connected TVs — not just the manufacturers and retailers but all the companies, including brands, looking to engage viewers through the new platform — will need to educate consumers about the potentially transformative experience of connected TV.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.