Save or Share this Report

For B2C Marketing Professionals

Consumer Perception Indicators: Assessing Consumer Confidence In A Challenging Economic Climate

February 24, 2009


  • By Ina Mitskaviets
  • with Corina Matiesanu,
  • Vikram Sehgal,
  • Bailey Liackman

Why Read This Report

A majority of online users believe the national economy will get worse in the next year, which explains the sluggish growth in online spending. Consumers will turn to online sources and discounted retail outlets to find ways to save money. While spending on entertainment and consumer electronics will be curtailed, personal travel will remain relatively inelastic in the troubled economy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).