Consumers' Likelihood To Recommend 133 Firms
How Likely Are US Consumers To Recommend Firms Across 14 Industries?
February 2, 2010
Why Read This Report
Forrester asked more than 4,600 US consumers about their likelihood to recommend 133 companies across 14 different industries. As an industry, retailers were the most recommended, while utility providers, health insurance plans, and TV service providers were the least recommended. Barnes & Noble, Amazon.com, and eBay were the most recommended firms. When we compared companies with their industry averages, credit unions and SunTrust Bank came to the top of the list. Our analysis of responses by generation shows that Seniors are the most likely to recommend companies and Younger Boomers are the least likely to recommend.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- Likelihood Of Consumers To Recommend Companies By Industry
- Likelihood Of Consumers To Recommend 133 Companies
- Likelihood Of Recommendations By Generation
How Satisfied Are Consumers With Phone Experiences In 2010?
July 12, 2010 | Megan Burns
How Satisfied Are Consumers With Web Site Experiences In 2010?
June 14, 2010 | Megan Burns
How Companies Improved Their Customer Experience Index Scores, 2014
May 20, 2014 | Megan Burns