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For eBusiness & Channel Strategy Professionals

Consumers Spend Most Of Their Time In Just A Few Apps

A Forrester Data Snapshot

June 15, 2016

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Authors

  • By Nicole Dvorak
  • with Reineke Reitsma,
  • Theresa Pappafotopoulos,
  • Xiaotong Duan

Why Read This Report

Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24 unique apps in a given month, the remaining 19 command just a small slice of users’ time. This data snapshot shows eBusiness and channel strategy professionals how US smartphone users distribute their time across popular apps.

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