Tool

Consumers Spend Most Of Their Time In Just A Few Apps

A Forrester Data Snapshot
June 15th, 2016
With Contributors:
Reineke Reitsma
Theresa Pappafotopoulos
and Xiaotong Duan

Summary

Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24 unique apps in a given month, the remaining 19 command just a

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