Trends Tool

Consumers Spend Most Of Their Time In Just A Few Apps

A Forrester Data Snapshot

June 15th, 2016
ND
Nicole Dvorak
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan

Summary

Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24 unique apps in a given month, the remaining 19 command just a small slice of users’ time. This data snapshot shows eBusiness and channel strategy professionals how US smartphone users distribute their time across popular apps.

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