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For Application Development & Delivery Professionals

Content And Commerce Technology: Traditional Marriage Dynamics Don't Apply Anymore

Options To Support The Integration Of Marketing And Buying Experiences Are Evolving

November 7, 2016

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Why Read This Report

Technology, marketing, and commerce groups often operating in silos leads to separate technology solutions for brand content and transactions. The resulting fragmented digital presence confuses the customer, is difficult to manage, and leaves revenue on the table. New commerce and content possibilities are emerging where legacy patterns will continue for the next three to five years. AD&D pros must be aware that cloud deployments, headless (API-only) solutions, and operating models expose a new way forward that will shape digital experience strategies.

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Table of Contents

  • Commerce And Content: Differences Are Increasingly Superficial
  • Let A Digital Experience Architecture Guide Your Relationship
  • Choose From Seven Options To Meet Content And Commerce Needs
  • What It Means

  • Two Patterns Are Winning, But The Soap Opera Will Play For Years
  • Supplemental Material
  • Related Research Documents