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For B2C Marketing Professionals

Content Gets Its Feet As An Enterprise Marketing Function

Benchmarks: The Content Marketing Playbook

January 18, 2018

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This is the Benchmarks report in The Content Marketing Playbook For 2018.

Why Read This Brief

Content marketing is growing as an approach in enterprise marketing departments, and with it the dependence on content creators within those departments. And while most businesses rely to varying degrees on agencies for their content, the trend is clearly toward bringing more of those activities in-house. Read this report to get crucial benchmarks for marketing employees working on content marketing and for the partners and resources they use to do it.

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