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For B2C Marketing Professionals

Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

Marketers Miss Depth And Relationship Opportunities On The Path To Purchase

July 24, 2015


Why Read This Report

The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers opportunities to enhance brand affinity. However, many B2C marketing professionals today limit that potential by only focusing on promoting flash sales or discounts. This report will help marketing leaders better align content marketing tactics on messaging apps to the customer life cycle, driving long-term connections that emphasize customer lifetime value.

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Table of Contents

  • Create Content That Fully Leverages The Power Of Messaging Apps
  • Start By Mapping Mobile Content To The Customer Life Cycle

  • Use Mobile Messaging Apps To Extend Content Marketing's Reach
  • Supplemental Material
  • Related Research Documents

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