Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Content Marketing Is A Key Differentiator For Tech Marketers

Create Marketing Content To Guide Customers Through Their Buying Process

January 12, 2012

Primary author headshot

Authors

Why Read This Report

The business technology evaluation and purchasing process is now more than ever controlled by the customer, not the seller. Critical to that process is content that the buyer finds, that the marketer sends, and that sales delivers. However, one size does not fit all when it comes to content. As such, tech marketers must develop a content marketing strategy that provides the right content, at the right time, to the right buyer/influencer via the right marketing vehicle. While not easy, increased leads, accelerated sales cycles, and larger marketing-attributed revenue are the spoils for the tech marketers who get it right.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research