Save or Share this Report

For eBusiness & Channel Strategy Professionals

Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

Strategic Plan: The B2B eCommerce Playbook

January 23, 2019

Primary author headshot

Authors

Playbook icon

This is the Strategic Plan report in The B2B eCommerce Playbook For 2019.

Why Read This Report

Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report explores how B2B companies create industry-leading experiences by addressing five strategic issues: performing effective customer segmentation, adopting proper differentiation, defining clear goals, allocating sufficient resources, and cultivating a culture of excellence. This is an update of a previously published report. We revised this edition with new data and customer examples for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Key To Effective Strategic Planning Is To Prioritize Critical Issues
  • Recommendations

  • Build A Plan For Long-Term Transformation And Near-Term Innovation
  • Related Research Documents

Recommended Research