Trends Report

Create A Loyalty Strategy, Not Just A Rewards Program

Executive Overview: The Customer Loyalty Playbook

February 4th, 2022
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Emily Collins , Benjamin Nagle , Christine Turley

Summary

Earning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper engagement through emotional loyalty. B2C marketing professionals must help their firms mature their approach to embracing loyalty at the enterprise level. This playbook addresses the foundational strategies, technologies, and best practices that make intelligent and lasting customer loyalty possible.

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