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For B2B Marketing Professionals

Current Malpractice Handicaps Social Selling's Potential

Shift Your Mindset And Programs To Social Engagement

August 5, 2019


Why Read This Report

Sellers are flocking to social networks, but the authentic connections and measurable impact we have been optimistic about since we wrote our first report on social selling in 2016 are at risk. Many miss the mark by focusing on selling versus engaging. B2B marketers and sellers must now right the ship before social becomes another channel sunk by sellers' poor behavior.

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Table of Contents

  • Many B2B Sellers Still Miss The Mark With Social
  • Sellers Need Training And Tools To Navigate Social Successfully
  • Buyers Seek Meaningful Social Interactions And Relevant Content
  • Recommendations

  • Marketers And Sellers Must Go All In With Social Engagement
  • Supplemental Material
  • Related Research Documents

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