Trends Report

Customer Advocacy 2009: How Customers Rate US Banks, Investment Firms, And Insurers

May 26th, 2009
Bill Doyle, null
Bill Doyle
With contributors:
Peter Wannemacher , Benjamin Ensor , Courtney Tincher

Summary

US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the way.

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