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Customer Advocacy 2010: How Canadian Customers Rate Their Banks

October 25, 2010

Authors

  • By Bill Doyle,
  • Molly Simpson
  • with Zia Daniell Wigder,
  • Beth Hoffman

Why Read This Report

Forrester's research shows that a key driver of customer retention and deeper customer relationships is a trait we call "customer advocacy," the perception by customers that a firm does what's best for them, not just what's best for its own bottom line. When Canadian customers rate their primary banks on customer advocacy, credit unions come out on top, followed by President's Choice Financial. Four of the big five banks get below-average scores from their customers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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  • Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

Also in Collection: Customer Advocacy

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