Save or Share this Report

For Customer Experience Professionals

Customer Experience Innovation In Three Steps

February 14, 2008

Authors

  • By Bruce D. Temkin
  • with Steven Geller

Why Read This Report

Companies looking to differentiate themselves through customer experience can discover innovative breakthroughs by following three steps: 1) uncover the needs; 2) design a disruptive strategy; and 3) evaluate the opportunity based on the R-W-W (real-win-worth it) screen. As more firms think strategically about customer experience, their needs will overlap the traditional boundaries of strategy consultants and design firms.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research