Trends Report

Customer Marketing Elevates B2B Postsale Experiences And Buyer Value

Raise Your Customer Marketing Game To Win Customers’ Hearts And Wallets

March 31st, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Caroline Robertson , TJ Keitt , Miriam ElKorchi , Kara Hartig

Summary

Postsale marketing activity often plays second fiddle to product marketing, demand generation, and branding. Subscription-based business models make keeping and growing customers essential. Customer marketing must also deliver advocates who create the content and evidence desired by prospects. Read this report to learn why B2B marketing leaders should reinvest in customer marketing and modernize their efforts from creating newsletters and upsell campaigns to providing deepened customer engagement.

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