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For B2B Marketing Professionals

Customer Marketing Elevates B2B Post-Sale Experiences And Buyer Value

Raise Your Customer Marketing Game To Win Customers' Hearts And Wallets

March 31, 2020

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Why Read This Report

Post-sale marketing activity often plays second fiddle to product marketing, demand generation, and branding. Now, subscription-based business models make keeping and growing customers essential. Customer marketing must also deliver advocates who create the content and evidence prospects prize. Read this report to learn why B2B marketing leaders should reinvest in customer marketing and modernize its charter from newsletters and upsell campaigns to deepened engagement.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Customer Marketing Is Essential To Differentiating Your CX
  • Four Ways To Elevate Customer Marketing's Strategic Value
  • Recommendations

  • Remake Customer Marketing To Deliver Remarkable Experiences
  • What It Means

  • CM's Importance Will Rise In Customer-Obsessed Organizations
  • Supplemental Material
  • Related Research Documents

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