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For Customer Experience Professionals

Customer Success Management Is The Key To Outstanding B2B Customer Experiences

CX Leaders Must Embrace Customer Success Management To Ensure Customer Loyalty

January 5, 2017

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Why Read This Report

For many business-to-business (B2B) companies, selling new products and services to current customers is the pathway to growth. To get customers to spend more, though, B2B firms must prove they've given customers a valuable experience. Enter customer success management (CSM). Emerging from the tech industry, this new discipline seeks to ensure that the value B2B customers were promised in the pre-sale period is delivered in the post-sale experience. This report helps customer experience (CX) professionals leverage CSM to build a loyal customer base.

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Table of Contents

  • Customer Success Management Helps Drive Business Growth
  • B2B CX Professionals Must Embrace CSM
  • What It Means

  • CSM Will Lead B2B CX Pros To Become Active Experience Managers
  • Supplemental Material
  • Related Research Documents

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