Report

Customer Marketing Elevates B2B Postsale Experiences And Buyer Value

Raise Your Customer Marketing Game To Win Customers’ Hearts And Wallets
March 31st, 2020
With Contributors:
TJ Keitt
Miriam ElKorchi
and Kara Hartig

Summary

Read this report to learn why B2B marketing leaders should reinvest in customer marketing and modernize their efforts from creating newsletters and upsell campaigns to providing deepened customer engagement.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.