Trends Report

Customer Obsession Is An Employee Engagement Strategy, Too

Focus On Purpose, Mastery, And Autonomy To Drive Deeper Employee Engagement And Better Experience Delivery

February 9th, 2016
SS
Samuel Stern
With contributors:
Michael Gazala , William Willsea , Kara Hartig

Summary

Want great customer experience (CX)? Well that's not possible without engaged employees. Delivering consistently superior customer experiences depends on employees across the organization playing their part, which only happens when they're engaged with their work. The good news for CX professionals specifically, and companies that want to engage employees more generally, is that challenging employees to deliver better CX will build stronger engagement among employees.

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