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Customer-Focused Innovation Networks Emerge

Vendors Can Maximize IT Ecosystem Value By Engaging Clients As Co-Innovators

April 22, 2008

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Why Read This Report

With the rise of a new global IT ecosystem that places a huge premium on partnerships, tech vendors are rushing to form Innovation Networks — multiplying R&D and go-to-market alliances with academics, startups, venture capital firms, developer communities, and other IT purveyors worldwide. Yet, vendors are struggling to effectively engage their enterprise customers in their burgeoning ecosystems and to actively co-create innovation value with them. The solution? A new client-centric business model that Forrester calls customer-focused Innovation Networks (CFINs). CFINs let corporate clients' input and active participation shape and optimize the collaborative innovation activities that take place within global IT ecosystems. To bolster client engagement, tech vendors should classify their CFIN initiatives based on the level of impact on clients' business performance and must better articulate their CFIN business value to targeted client stakeholders. Winners among IT providers will continually recalibrate a dynamic portfolio of CFIN projects.

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Also in Collection: Driving Customer Co-Innovation In Global IT Ecosystems

Table of Contents

  • Vendors Fail To Engage Customers In Their Ecosystems As Innovation Partners
  • A New Business Model For Success: Customer-Focused Innovation Networks
  • IT Providers Must Match CFIN Efforts To Their Business Model And Client Value
  • WHAT IT MEANS

  • Empathetic CEO Leadership Will Determine CFIN Winners Among Tech Vendors
  • Supplemental Material
  • Related Research Documents

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