Trends Report

Customer-Obsessed Leaders Prioritize Customer Value In Their Tech Strategies

Emphasize Process Changes And Investments On Mature Tech Capabilities

March 9th, 2017
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Rachael Klehm , Merlina McGovern

Summary

Tech management’s prime role today: creating and executing a technology strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of the customer. To be successful, the CIO must prioritize the firm’s BT investment initiatives and tech management’s process of maturing its BT capabilities. This report provides information to help CIOs benchmark their customer-obsessed prioritization and BT maturity; use this report as input as you define, scale, and optimize your BT strategy.

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