Report

Customers Prefer Hybrid Digital/Physical Experiences

New Insights From Forrester's Customer Experience Index
February 9th, 2018
With Contributors:
William Willsea
and Shayna Neuburg

Summary

Conventional wisdom states that customers prefer digital experiences. As a result, companies race to create entirely digital experiences to entice customers away from physical channels like call centers and brick-and-mortar locations. New research from Fo

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