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For Business Process Professionals

Data And Content Classification: Your Trusted Information Backbone

January 14, 2009


  • By Rob Karel,
  • Leslie Owens
  • with Kyle McNabb,
  • Norman Nicolson

Why Read This Report

The information that powers your business — like a sales forecast or voice of the customer analysis — mixes data (such as inventory counts) and content (such as promotional strategies). Enterprises rarely store such data and content in the same place or manage it with the same people. In fact, many information and knowledge management (I&KM) professionals lack a strategic vision for how, where, or even why they should bring together and intermingle this information. To prepare for business events that rely on trusted data and content, you need a well-governed metadata strategy, spanning both your data and content information assets.

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Table of Contents

  • Information Classification: A Roadblock To Information Management
  • Business And IT Approach Classification With Different Objectives
  • Drivers Aside, Inhibitors Derail Information Classification Efforts
  • Use True Business Events To Drive Information Classification Convergence

  • Ensure Data And Content Silos Run Smoothly
  • Related Research Documents