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Data Commercialization: A CIO's Guide To Taking Data To Market

Advanced Level: Strategy Practices For Insights-Driven Businesses

March 27, 2020

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This report is part of "Act: Advanced Level" in The Insights-Driven Business Playbook.

Why Read This Report

Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery, and customer experiences. Now, digital business leaders, CIOs, chief data officers, and chief analytics officers are seizing the opportunity to develop and deliver data products and services so that others can also benefit from their data. This report presents current trends in data commercialization and advises CIOs and their peers on how to begin reaping the benefits. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Top Performers Recognize The Data Opportunity
  • Data Products And Services Come In Many Forms
  • Demand Is Growing As Firms Seek New Ways Of Consuming Data
  • Recommendations

  • CIOs Must Embrace The Delivery Of Data Products And Services
  • Supplemental Material
  • Related Research Documents