Save or Share this Report

For CIOs

Data Commercialization: A CIO's Guide To Taking Data To Market

Advanced Level: Strategy Practices For Insights-Driven Businesses

June 7, 2017

Playbook icon

This report is part of "Act: Advanced Level" in The Insights-Driven Business Playbook.

Why Read This Report

Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery, and customer experiences. Now, digital business leaders, CIOs, chief data officers, and chief analytics officers are seizing the opportunity to develop and deliver data products and services so that others can also benefit from their data — for a price. This report presents current trends in data commercialization and advises CIOs and their peers on how to begin reaping the benefits.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Top Performers Recognize The Data Opportunity
  • Data Products And Services Come In Many Forms
  • Demand Is Growing As Firms Seek New Ways Of Consuming Data
  • Recommendations

  • CIOs Need To Embrace The Delivery Of Data Products And Services
  • Supplemental Material
  • Related Research Documents

Recommended Research