Data Overview Report

Data Insight: Online And Television Multitasking

A Technographics Data Deliverable

May 21st, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Nicholas Raushenbush , Reineke Reitsma , Anjali Lai

Summary

The proliferation of mobile and portable Internet-connected devices has made TV multitasking the norm: About four out of five online adults who own a laptop, smartphone, or tablet go online while watching television. TV multitasking offers companies the opportunity to coordinate television content with real-time Internet content accessed via laptop, smartphone, and tablet, but intensity of interaction differs by device.

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