Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Data Insight: Online Purchase, In-Store Pickup

A Technographics Data Deliverable

August 10, 2012

Primary author headshot

Authors

Why Read This Report

The use of "buy online, pick up in-store" has grown over the past few years. About 43% of US online adults currently use this feature. In-store pickup is a great way for retailers to create upsell opportunities, as a third of consumers who go to the store to collect their goods state that they buy additional products when in-store. These consumers are more likely to use coupons, and they are open to using their mobile phone or tablet to purchase goods. To cater to the needs of this group and encourage upsell, retailers can send these consumers mobile coupons when they are in the store picking up their products; they can also ensure that the in-store-pickup process is optimized for mobile phones and tablets.

Get Access

This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research