Data Overview Report

Data Insight: Reaching Kids Via Their Parents' Tablet

A Technographics Data Deliverable

May 16th, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Nicholas Raushenbush , Anjali Lai

Summary

As 2011 marked the rise of the tablet, youth gained access to the device via their parents. Three out of five parents who own a tablet share it with their children. Reaching youth through their parents' tablets is a viable strategy for companies or brands whose focus is youth.

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