Data Overview Report

Data Insight: TV-Connected Internet

A Technographics® Data Deliverable

June 21st, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Nicholas Raushenbush , Anjali Lai

Summary

Overall adoption of connected devices for online video consumption is expected to increase dramatically among US households in the coming years. The majority of consumers who watch online video on a TV currently do this through a connected game console or a PC. Forrester's ForecastView research predicts that nearly 40% of US households will have a connected TV in 2016; Internet-connected game consoles and Blu-ray players are the devices driving this connected-TV uptake.

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